Here & Now

Simmer Style began as a Maui based windsurfing sail business in 1981. We quickly became one of the world’s premier windsurfing sail brands.

18 years ago, we created the largest retail showroom, design loft, and office facility in Paia, Maui Hawaii.

While we continue to provide cutting edge equipment and service to the windsurfing enthusiast, our Paia based retail location has expanded into a beach lifestyle clothing and accessories store. From decades of living the dream here on Maui, we know what's important to have in your closet as well as on on your feet, back, hips, head, and elsewhere... Our unique line of custom Maui tshirts and sweatshirts,  as well boardshorts, footwear, swim, lycra, hats, bags, sunscreen and more, are all the stuff we live in and use daily.... 

We hope this site can pass on some of the Aloha we've been fortunate to be part of for more than 30 years.

Inside you'll find some of the most popular items we feature in our brick and mortar Paia Maui shop.
We're just getting started on our list of web items. The number of products available over the web should be ever expanding, so check back often.