Originating from a love of all things ocean related, and our focus on wind, surf and island lifestyle activities, Simmer Hawaii continues to develop and search for unique products that embody our appreciation for beauty, quality, authenticity, and Aloha.  Characteristics we cherish and try to live as we are aware of, and value, how fortunate we are to be part of this unique island lifestyle. We are so honored to call the beautiful Island of Maui our home, since 1981.

Simmer Hawaii carries an array of goods we are proud to make available to our O’hana (family). Many of the products we carry, you will find only at Simmer Hawaii. We work with local artisans. Design and source custom made sustainably produced garments. Partner with brands that align with our lifestyle and values. Feature products we believe in and use ourselves.Paia Clothing Company is our own brand of custom-made garments.  

Paia Clothing Company is found only at Simmer Hawaii. Hand cut and sewn, made in the USA clothing, individually dyed with non toxic inks, then enzyme washed to create one of a kind items. The art on the garments is designed here on Maui, in house, by us, and in collaboration with artists, gets reproduced on the clothing.  A selection of Paia Clothing Company products are available through this site.

Our brick and mortar Paia store has been a fixture on Maui’s Northshore since 1996 and we continue to operate from this small eclectic Maui surf town.  We hope you have the good fortune to visit our Maui location where our knowledgeable staff, filled with Aloha, can assist you….  Or peruse our site, and maybe find something here that communicates the island lifestyle and spirit of Aloha.

A hui ho.